White paper on Page Maker
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Wikipedia
A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea.
The term originated in the 1920s to mean a type of position paper or industry report published by some department of the UK government.
Since the 1990s, this type of document has proliferated in business. Today, a business-to-business (B2B) white paper is closer to a marketing presentation, a form of content meant to persuade customers and partners and promote a certain product or viewpoint. That makes B2B white papers a type of grey literature.
The term white paper originated with the British government and many point to the Churchill White Paper of 1922 as the earliest well-known example under this name. Gertrude Bell, the British explorer and diplomat, was possibly the first woman to write a white paper. Her 149-page report was entitled “Review of the Civil Administration of Mesopotamia” and was presented to Parliament in 1920. In the British government, a white paper is usually the less extensive version of the so-called blue book, both terms being derived from the colour of the document’s cover.
White papers are a “tool of participatory democracy … not [an] unalterable policy commitment”. “White papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them.
In Canada, a white paper is “a policy document, approved by Cabinet, tabled in the House of Commons and made available to the general public”. The “provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis. They can also serve as educational techniques.
White papers are a way the government can present policy preferences before it introduces legislation. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact.
By contrast, green papers, which are issued much more frequently, are more open-ended. Also known as consultation documents, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion.
Examples of governmental white papers include, in Australia, the White Paper on Full Employment and, in the United Kingdom, the White Paper of 1939 and the 1966 Defence White Paper.
Since the early 1990s, the terms “white paper” or “whitepaper” have been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document.
B2B (business-to-business) white papers are often used to generate sales leads, establish thought leadership, make a business case, grow email lists, grow audiences, increase sales, or inform and persuade readers. The audiences for a B2B white paper can include prospective customers, channel partners, journalists, analysts, investors, or any other stakeholders.
White papers are considered to be a form of content marketing or inbound marketing; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and build web traffic. Many B2B white papers argue that one particular technology, product, ideology, or methodology is superior to all others for solving a specific business problem. They may also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor.
Adobe Page Maker (formerly Aldus) is a discontinued desktop publishing computer program introduced in 1985 by the Aldus Corporation on the Apple Macintosh. The combination of the Macintosh’s graphical user interface, Page Maker publishing software, and the Apple Laser Writer laser printer marked the beginning of the desktop publishing revolution. Ported to PCs running Windows 1.0 in 1987, Page Maker helped to popularize both the Macintosh platform and the Windows environment.
A key component that led to Page Maker’s success was its native support for Adobe Systems’ PostScript page description language. After Adobe purchased the majority of Aldus’s assets (including Free Hand, Press Wise, Page Maker, etc.) in 1994 and subsequently phased out the Aldus name, version 6 was released. The program remained a major force in the high-end DTP market through the early 1990s, but new features were slow in coming. By the mid-1990s, it faced increasing competition from Quark X Press on the Mac, and to a lesser degree, Ventura on the PC, and by the end of the decade it was no longer a major force. Quark proposed buying the product and cancelling it, but instead, in 1999 Adobe released their “Quark Killer”, Adobe In Design. The last major release of Page Maker came in 2001, and customers were offered In Design licenses at a lower cost.
- Aldus Page maker 1.0 was released in July 1985 for the Macintosh and in December 1986 for the IBM PC.
- Aldus Page maker 1.2 for Macintosh was released in 1986 and added support for PostScript fonts built into Laser Writer Plus or downloaded to the memory of other output devices. Page Maker was awarded a Codie award for Best New Use of a Computer in 1986. In October 1986, a version of Page maker was made available for Hewlett-Packard’s HP Vectra computers. In 1987, Page maker was available on Digital Equipment’s VAX station computers.
- Aldus Page maker 2.0 was released in 1987. Until May 1987, the initial Windows release was bundled with a full version of Windows 1.0.3; after that date, a “Windows-runtime” without task-switching capabilities was included. Thus, users who did not have Windows could run the application from MS-DOS.
- Aldus Page maker 3.0 for Macintosh was shipped in April 1988. Page Maker 3.0 for the PC was shipped in May 1988 and required Windows 2.0, which was bundled as a run-time version. Version 3.01 was available for OS/2 and took extensive advantage of multi threading for improved user responsiveness.
- Aldus Page Maker 4.0 for Macintosh was released in 1990 and offered new word-processing capabilities, expanded typographic controls, and enhanced features for handling long documents. A version for the PC was available by 1991.
- Aldus Page Maker 5.0 was released in January 1993.
- Adobe Page Maker 6.0 was released in 1995, a year after Adobe Systems acquired Aldus Corporation.
- Adobe Page Maker 6.5 was released in 1996. Support for versions 4.0, 5.0, 6.0, and 6.5 is no longer offered through the official Adobe support system. Due to Aldus’ use of closed, proprietary data formats, this poses substantial problems for users who have works authored in these legacy versions.
- Adobe Page Maker 7.0 was the final version made available. It was released 9 July 2001, though updates have been released for the two supported platforms since. The Macintosh version runs only in Mac OS 9 or earlier; there is no native support for Mac OS X, and it does not run on Intel-based Macs without Sheep Shaver. It does not run well under Classic, and Adobe recommends that customers use an older Macintosh capable of booting into Mac OS 9. The Windows version supports Windows XP, but according to Adobe, “Page Maker 7.x does not install or run on Windows Vista.
In Design was the successor to Page Maker.
Development of Page Maker had flagged in the later years at Aldus and, by 1998, Page Maker had lost almost the entire professional market to the comparatively feature-rich Quark X Press 3.3, released in 1992, and 4.0, released in 1996. Quark stated its intention to buy out Adobe and to divest the combined company of Page Maker to avoid anti-trust issues. Adobe rebuffed the offer and instead continued to work on a new page layout application code-named “Shuksan” (later “K2”), originally started by Aldus, openly planned and positioned as a “Quark killer”. This was released as Adobe In Design 1.0 in 1999.
The last major release of Page Maker was 7.0 in 2001, after which the product was seen as “languishing on life support”. Adobe ceased all development of Page Maker in 2004 and “strongly encouraged” users to migrate to In Design, initially through special “In Design Page Maker Edition” and “Page Maker Plug-in” versions, which added Page Maker’s data merge, bullet, and numbering features to In Design, and provided Page Maker-oriented help topics, complimentary Myriad Pro fonts, and templates. From 2005, these features were bundled into In Design CS2, which was offered at half-price to existing Page Maker customers.
No new major versions of Adobe Page Maker have been released since, and it does not ship alongside Adobe In Design
BYTE in 1989 listed Page Maker 3.0 as among the “Distinction” winners of the BYTE Awards, stating that it “is the program that showed many of us how to use the Macintosh to its full potential.
Adobe Page Maker file formats use various filename extensions, including PMD, PM3, PM4, PM5, PM6 and P65; these shound be able to be opened in the applications Colla bora Online, LibreOffice or Apache Open Office, they can then be saved into the Open Document format or other file formats.