White Paper on Window
COURTESY :- vrindawan.in
Wikipedia
A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea.
The term originated in the 1920s to mean a type of position paper or industry report published by some department of the UK government.
Since the 1990s, this type of document has proliferated in business. Today, a business-to-business (B2B) white paper is closer to a marketing presentation, a form of content meant to persuade customers and partners and promote a certain product or viewpoint. That makes B2B white papers a type of grey literature.
The term white paper originated with the British government and many point to the Churchill White Paper of 1922 as the earliest well-known example under this name. Gertrude Bell, the British explorer and diplomat, was possibly the first woman to write a white paper. Her 149-page report was entitled “Review of the Civil Administration of Mesopotamia” and was presented to Parliament in 1920. In the British government, a white paper is usually the less extensive version of the so-called blue book, both terms being derived from the colour of the document’s cover.
White papers are a “tool of participatory democracy … not [an] unalterable policy commitment”. “White papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them.”
In Canada, a white paper is “a policy document, approved by Cabinet, tabled in the House of Commons and made available to the general public”. The “provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis. They can also serve as educational techniques.”
White papers are a way the government can present policy preferences before it introduces legislation. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact.
By contrast, green papers, which are issued much more frequently, are more open-ended. Also known as consultation documents, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion.
Examples of governmental white papers include, in Australia, the White Paper on Full Employment and, in the United Kingdom, the White Paper of 1939 and the 1966 Defence White Paper.
In Israeli history, the White Paper of 1939 – marking a sharp turn against Zionism in British policy and at the time greeted with great anger by the Jewish Yishuv community in Mandatory Palestine – is remembered as “The White Paper” (in Hebrew Ha’Sefer Ha’Lavan הספר הלבן – literally “The White Book”).
Since the early 1990s, the terms “white paper” or “whitepaper” have been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document.
B2B (business-to-business) white papers are often used to generate sales leads, establish thought leadership, make a business case, grow email lists, grow audiences, increase sales, or inform and persuade readers. The audiences for a B2B white paper can include prospective customers, channel partners, journalists, analysts, investors, or any other stakeholders.
White papers are considered to be a form of content marketing or inbound marketing; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and build web traffic. Many B2B white papers argue that one particular technology, product, ideology, or methodology is superior to all others for solving a specific business problem. They may also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor.
There are, essentially, three main types of commercial white papers:
- Backgrounder: Describes the technical or business benefits of a certain vendor’s offering; either a product, service, or methodology. This type of white paper is best used to supplement a product launch, argue a business case, or support a technical evaluation at the bottom of the sales funnel or the end of the customer journey. This is the least challenging type to produce, since much of the content is readily available in-house at the sponsor.
- Numbered list: Presents a set of tips, questions, or points about a certain business issue. This type is best used to get attention with new or provocative views, or cast aspersions on competitors. Also called a listicle this is the fastest type to create; a numbered list can often be devised from a single brainstorming session, and each item can be presented as an isolated point, not part of any step-by-step logical argument.
- Problem/solution: Recommends a new, improved solution to a nagging business problem. This type is best used to generate leads at the top of the sales funnel or the start of the customer journey, build mind share, or inform and persuade stakeholders, building trust and credibility in the subject. This is the most challenging type to produce, since it requires research gathered from third-party sources and used as proof points in building a logical argument.
While a numbered list may be combined with either other type, it is not workable to combine a backgrounder with a problem/solution white paper. While a backgrounder looks inward at the details of one particular product or service, a problem/solution looks outward at an industry-wide problem. This is rather like the difference between looking through a microscope and looking through a telescope.
A window is an opening in a wall, door, roof, or vehicle that allows the exchange of light and may also allow the passage of sound and sometimes air. Modern windows are usually glazed or covered in some other transparent or translucent material, a sash set in a frame in the opening; the sash and frame are also referred to as a window. Many glazed windows may be opened, to allow ventilation, or closed, to exclude inclement weather. Windows may have a latch or similar mechanism to lock the window shut or to hold it open by various amounts.
In addition to this, many modern day windows may have a window screen or mesh, often made of aluminum or fibre glass, to keep bugs out when the window is opened.
Types include the eyebrow window, fixed windows, hexagonal windows, single-hung, and double-hung sash windows, horizontal sliding sash windows, casement windows, awning windows, hopper windows, tilt, and slide windows (often door-sized), tilt and turn windows, transom windows, sidelight windows, jalousie or louvered windows, clerestory windows, lancet windows, skylights, roof windows, roof lanterns, bay windows, oriel windows, thermal, or Diocletian, windows, picture windows, Rose windows, emergency exit windows, stained glass windows, French windows, panel windows, double/triple-paned windows, and witch windows.
The Romans were the first known to use glass for windows, a technology likely first produced in Roman Egypt, in Alexandria c. 100 AD. Paper windows were economical and widely used in ancient China, Korea, and Japan. In England, glass became common in the windows of ordinary homes only in the early 17th century whereas windows made up of panes of flattened animal horn were used as early as the 14th century. In the 19th century American west, greased paper windows came to be used by itinerant groups. Modern-style floor-to-ceiling windows became possible only after the industrial plate glass making processes were fully perfected.
The English language-word window originates from the Old Norse vindauga, from vindr ‘wind’ and auga ‘eye’. In Norwegian, Nynorsk, and Icelandic, the Old Norse form has survived to this day (in Icelandic only as a less used word for a type of small open “window”, not strictly a synonym for gluggi, the Icelandic word for ‘window’). In Swedish, the word vindöga remains as a term for a hole through the roof of a hut, and in the Danish language vindue and Norwegian Bokmål vindu, the direct link to eye is lost, just as for window. The Danish (but not the Bokmål) word is pronounced fairly similarly to window.
Window is first recorded in the early 13th century, and originally referred to an unglazed hole in a roof. Window replaced the Old English eagþyrl, which literally means ‘eye-hole’, and eagduru ‘eye-door’. Many Germanic languages, however, adopted the Latin word fenestra to describe a window with glass, such as standard Swedish fönster, or German Fenster. The use of window in English is probably because of the Scandinavian influence on the English language by means of loanwords during the Viking Age. In English, the word fenester was used as a parallel until the mid-18th century. Fenestration is still used to describe the arrangement of windows within a façade, as well as defenestration, meaning ‘to throw out of a window’.
In the 13th century BC, the earliest windows were unglazed openings in a roof to admit light during the day. Later, windows were covered with animal hide, cloth, or wood. Shutters that could be opened and closed came next. Over time, windows were built that both protected the inhabitants from the elements and transmitted light, using multiple small pieces of translucent material, such as flattened pieces of translucent animal horn, thin slices of marble, for example, fengite, or pieces of glass, set in frameworks of wood, iron or lead. In the Far East, paper was used to fill windows. The Romans were the first known to use glass for windows, a technology likely first produced in Roman Egypt. Namely, in Alexandria ca. 100 AD cast glass windows, albeit with poor optical properties, began to appear, but these were small thick productions, little more than blown glass jars (cylindrical shapes) flattened out into sheets with circular striation patterns throughout. It would be over a millennium before a window glass became transparent enough to see through clearly, as we think of it now. In 1154, Al-Idrisi described glass windows as a feature of the palace belonging to the king of the Ghana Empire.
Over the centuries techniques were developed to shear through one side of a blown glass cylinder and produce thinner rectangular window panes from the same amount of glass material. This gave rise to tall narrow windows, usually separated by a vertical support called a mullion. Mullioned glass windows were the windows of choice among European well-to-do, whereas paper windows were economical and widely used in ancient China, Korea, and Japan. In England, glass became common in the windows of ordinary homes only in the early 17th century whereas windows made up of panes of flattened animal horn were used as early as the 14th century.